Privacy Policy

Last Updated: 2026-08

At Bushwacker Fender Flares, we take your privacy seriously. This policy explains how we collect, use, protect, and share information when you visit our site or engage with our pocket-style, OE-style, extend-a-fender, and flat-style fender flare catalog. We’re committed to transparency about data practices — you deserve to know exactly what happens when you browse our truck and Jeep protection products.

Information Bushwacker Fender Flares Collects

Information You Provide Directly

When you fill out a contact form, subscribe to our newsletter, or send us an inquiry about fender flare fitment for your F-150, Ram 1500, Silverado, or Wrangler, we collect the information you voluntarily share — typically your name, email address, vehicle details, and message content. We never ask for payment information directly because we don’t sell products on this site; we direct you to Amazon where transactions occur under their payment processing and privacy terms.

Information Collected Automatically

Like most websites, we automatically gather certain technical data when you visit. This includes your IP address, browser type and version, device operating system, the pages you view (for example, whether you spend more time reading about pocket-style or extend-a-fender flares), time spent on each page, referring site, and general geographic location inferred from your IP. We use this data to understand how people navigate our fender flare catalog and improve the user experience — for instance, noticing that visitors researching Jeep flat-style flares often also check our installation guides helps us refine our internal linking.

Information from Third Parties

As an Amazon Associates Program participant, we receive limited aggregated data from Amazon about clicks and conversions that originate from our fender flare product links. Amazon does not share individual-level purchase details with us; we see anonymized reporting that helps us understand which product categories (Pocket Style vs. OE Style, for example) generate the most interest. Additionally, if we use analytics or advertising services (described in the Cookies section below), those providers may supply insights based on their own data collection — always in accordance with their privacy policies and your choices regarding tracking technologies.

How We Use Your Information

We use the information we collect to operate and improve the Bushwacker Fender Flares site, respond to your inquiries about fender flare fitment or installation, send newsletters if you’ve opted in (covering new product launches, buying guides, and off-road protection tips), analyze site traffic to identify which fender flare styles resonate most with our audience, and optimize our content — for instance, if we notice high interest in Wrangler JK flat-style flares, we might expand that section or add comparison content.

We also use data for security and fraud prevention purposes. Monitoring unusual access patterns helps us protect the integrity of our site and safeguard any personal information you’ve shared. Finally, if required by law or legal process, we may use information to comply with valid requests from authorities or to enforce our Terms and Conditions — though we’ll always assess such requests carefully and only disclose what’s legally necessary.

Cookies and Tracking Technologies at Bushwacker Fender Flares

Our site uses cookies and similar tracking technologies to enhance your browsing experience and provide relevant content. Here’s what that means in practice when you’re researching pocket-style fender flares or extend-a-fender options:

Essential Cookies

These are necessary for the site to function properly — for example, remembering your session so you don’t have to re-enter information if you navigate from our F-150 fender flare page to our installation guide. You can’t opt out of essential cookies without disabling core site functionality, but they don’t track you across other sites or build an advertising profile.

Analytics Cookies

We may use services like Google Analytics to understand aggregate visitor behavior — which fender flare categories get the most views, how long people spend reading product details, where visitors drop off in their browsing journey. This helps us refine our content strategy (if many visitors read about Pocket Style flares but rarely visit the Extend-a-Fender page, we might improve navigation or add comparison content). Analytics cookies are typically aggregated and anonymized, but you can opt out via browser settings or tools like the Google Analytics Opt-out Browser Add-on.

Advertising and Affiliate Cookies

As an Amazon Associate, we participate in cookie-based tracking that allows Amazon to attribute purchases back to our referrals. When you click a product link from our site to Amazon, a cookie may be placed to record that click and any subsequent purchase within Amazon’s tracking window. We don’t control Amazon’s cookies; their placement and use are governed by Amazon’s privacy policy. Additionally, if we run ads or retargeting campaigns (showing Bushwacker-related content to people who previously visited our site), advertising partners may drop cookies for that purpose. You can manage ad preferences through browser settings, industry opt-out tools (such as the Digital Advertising Alliance’s opt-out page), or by adjusting settings directly with ad networks.

How to Manage Cookies

Most browsers allow you to refuse cookies or delete existing ones via settings. Be aware that disabling cookies may affect site functionality — for example, you might lose the convenience of staying logged into a newsletter subscription or seeing personalized content recommendations. Third-party opt-out tools and browser privacy extensions can also help you control tracking across the web, though they won’t stop essential cookies required for our site to work.

How Bushwacker Fender Flares Shares Your Information

We don’t sell, rent, or trade your personal information to third parties for their own marketing purposes. Period. We do share information in the following limited circumstances:

Service Providers

We work with trusted vendors who help us operate the site — hosting providers, email delivery services for newsletters, analytics platforms, and security tools. These service providers access your information only to perform specific tasks on our behalf and are contractually required to protect your data and use it solely for the purposes we define. For instance, if we send a newsletter about new Ram 1500 fender flare options, our email service provider handles delivery but doesn’t repurpose your email address for unrelated marketing.

Affiliate Partners

When you click an Amazon link from our site, Amazon receives information about that click (including referral source and potentially anonymized identifiers) to track conversions for the Associates Program. Amazon’s use of that data is governed by their own privacy policy, not ours. We don’t share additional personal details with Amazon beyond what’s automatically passed through the affiliate link structure.

Legal Requirements and Protection

We may disclose information if required by law, court order, subpoena, or other valid legal process. We’ll also share information if necessary to protect the rights, property, or safety of Bushwacker Fender Flares, our users, or the public — for example, responding to credible threats or fraud investigations. In such cases, we’ll limit disclosure to what’s legally required and, where appropriate, seek to notify affected users unless prohibited by law.

Business Transfers

If Bushwacker Fender Flares is involved in a merger, acquisition, asset sale, or similar business transition, your information may be transferred as part of that transaction. We’ll notify you via email or a prominent site notice before your information becomes subject to a different privacy policy, giving you the opportunity to delete your account or opt out of future communications if you choose.

Data Security

We implement reasonable administrative, technical, and physical safeguards to protect the information we collect. This includes secure server hosting, encrypted data transmission where appropriate (our site uses HTTPS), access controls limiting who internally can view personal data, and regular security reviews to identify vulnerabilities. However, no method of internet transmission or electronic storage is 100% secure — while we take data protection seriously and follow industry-standard practices, we can’t guarantee absolute security. You’re responsible for keeping any login credentials (if applicable) confidential and notifying us immediately if you suspect unauthorized access to your account.

Your Privacy Rights

Depending on your location, you may have specific rights regarding your personal information. We respect these rights and provide mechanisms to exercise them, even if not legally required in your jurisdiction — transparency and user control are core to how we operate.

All Users

Regardless of where you live, you can contact us to request access to the personal information we hold about you, request corrections if that information is inaccurate or incomplete, or ask us to delete your information (subject to legal obligations to retain certain records, such as for tax or dispute resolution purposes). You can also opt out of marketing emails at any time using the unsubscribe link in every newsletter or by emailing us directly. If you’ve subscribed to content about pocket-style fender flares but no longer want updates, unsubscribing is instant and permanent.

GDPR Rights (European Economic Area, UK, Switzerland)

If you’re located in the EEA, UK, or Switzerland, the General Data Protection Regulation grants you additional rights. You can request a copy of your personal data in a portable format, object to processing based on legitimate interests (for example, if we use your data for analytics and you prefer we don’t), restrict processing in certain circumstances (like if you dispute data accuracy while we verify it), and lodge a complaint with your local data protection authority if you believe we’ve mishandled your information. We process your data based on lawful grounds: consent (when you subscribe to newsletters), legitimate interests (operating the site, improving user experience, fraud prevention), or legal obligations (such as responding to valid legal requests). You can withdraw consent at any time where that’s the basis for processing — for instance, unsubscribing from emails immediately stops consent-based marketing communications.

CCPA/CPRA Rights (California)

California residents have rights under the California Consumer Privacy Act and its amendment, the California Privacy Rights Act. You can request to know what categories of personal information we collect, the sources of that information, our purposes for collecting it, and the categories of third parties we share it with. You can also request deletion of your personal information (subject to exceptions, such as records we must retain for legal compliance). California residents have the right to opt out of the “sale” of personal information — we don’t sell data in the traditional sense, but if affiliate tracking or certain advertising practices qualify under CCPA’s broad definition, you can opt out by contacting us. We won’t discriminate against you for exercising your CCPA rights — requesting deletion or opting out won’t affect your access to the site or any non-personalized content.

State Privacy Laws (Virginia VCDPA, Colorado CPA, Connecticut CTDPA, Utah UCPA)

Residents of Virginia, Colorado, Connecticut, and Utah have privacy rights under their respective state laws, including the right to confirm whether we’re processing your personal data, access that data, correct inaccuracies, delete your information, obtain a portable copy, and opt out of targeted advertising or profiling in certain contexts. These rights largely align with CCPA protections. If we engage in data processing activities covered by these laws — such as using personal data for targeted ads or automated decision-making — we’ll honor opt-out requests and provide the transparency required by statute. To exercise any of these rights, contact us using the information in the Contact Us section below.

How to Exercise Your Rights

Send privacy-related requests to the email address listed in the Contact Us section of this policy or write to our physical address. We’ll respond within 30–45 days, depending on the complexity of your request and applicable legal timelines. To verify your identity and prevent unauthorized access, we may ask you to confirm details such as the email address you used to subscribe or the approximate date of your last site visit. We won’t charge a fee for rights requests unless they’re repetitive, excessive, or clearly unfounded — in which case we’ll explain any charges before proceeding.

Children’s Privacy

The Bushwacker Fender Flares site is not directed to individuals under the age of 13, and we do not knowingly collect personal information from children. Our content — product specifications, installation guides, buying advice for truck and Jeep fender flares — is intended for adult vehicle owners and enthusiasts. If we learn that we’ve inadvertently collected information from a child under 13, we’ll delete it promptly. Parents or guardians who believe a child has submitted personal information to us should contact us immediately so we can remove that data. We comply with the Children’s Online Privacy Protection Act (COPPA) and take seriously our obligation not to collect data from minors without verifiable parental consent.

Third-Party Links

Our site contains links to external websites, most notably Amazon product pages where you can purchase the fender flares we feature. We also may link to manufacturer resources, installation tutorials hosted elsewhere, or industry articles. These third-party sites operate under their own privacy policies, which we don’t control and aren’t responsible for. Before providing personal information to any external site, we encourage you to review their privacy practices. For example, when you click through to Amazon, their privacy policy governs how they handle your shopping activity, payment details, and browsing behavior on their platform — not this Bushwacker Fender Flares policy. We choose affiliate partners and external resources carefully, but linking to a site doesn’t constitute an endorsement of their data practices.

International Data Transfers

Bushwacker Fender Flares operates primarily in the United States, and your information may be stored and processed on servers located in the U.S. or other countries where our service providers maintain infrastructure. If you’re accessing our site from outside the United States — for instance, researching fender flare options for a truck you’re importing or browsing from a country where Bushwacker products are popular — your data may be transferred across borders to jurisdictions with different data protection standards than your own. We rely on standard contractual clauses, adequacy decisions, or other lawful transfer mechanisms recognized under frameworks like GDPR to protect your information during international transfers. By using our site, you consent to these transfers and understand that data protection laws in the destination country may differ from those in your home jurisdiction.

Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy or to comply with legal obligations. For example, if you subscribe to our newsletter about pocket-style fender flare updates, we’ll keep your email address until you unsubscribe or ask us to delete it. Contact form inquiries are typically retained for a few years to maintain a record of customer service interactions and address any follow-up questions. Analytics data may be kept in aggregated, anonymized form indefinitely to track long-term site trends — like how interest in extend-a-fender flares has grown over time — since it no longer identifies individuals. If you request deletion under a privacy law, we’ll remove or anonymize your data within the legally required timeframe, except where retention is mandated (for instance, records related to legal disputes or tax filings). Once retention periods expire, we securely delete or anonymize information so it can’t be reconstructed.

Email Communications

If you subscribe to our email list, we’ll send periodic newsletters featuring new fender flare product highlights, installation tips, buying guides (like how to choose between OE-style and pocket-style flares), and occasional promotions from Amazon or other affiliate partners. Every marketing email includes a clear unsubscribe link at the bottom — one click and you’re removed from the list immediately. We’ll still send transactional emails (such as responses to your contact form inquiries) even if you’ve unsubscribed from marketing, because those are necessary to fulfill your requests. We don’t share your email address with third parties for their own marketing purposes, and we honor unsubscribe requests permanently — if you opt out, we won’t re-add you without your explicit consent. You control the frequency and type of content you receive; if you’d prefer to receive only certain topics (for example, updates about Jeep flat-style flares but not truck-related content), let us know and we’ll accommodate where possible.

Do Not Track Signals

Some browsers offer a “Do Not Track” (DNT) signal that requests websites not track your browsing activity. Currently, there’s no industry consensus on how to interpret or honor DNT signals, so we don’t respond to them in a standardized way. However, you have robust control over tracking through the cookie management options described earlier in this policy — browser settings, opt-out tools, and ad network preferences allow you to limit tracking regardless of DNT status. As web standards evolve and clearer DNT protocols emerge, we’ll evaluate adopting them. In the meantime, we encourage you to use the available privacy tools to tailor your tracking preferences to your comfort level.

Changes to This Privacy Policy

We may update this policy from time to time to reflect changes in our practices, legal requirements, or site functionality. When we make material changes — for example, introducing a new data-sharing practice or expanding cookie usage — we’ll notify you by posting a prominent notice on the site or sending an email to subscribers if appropriate. The “Last Updated” date at the top of this policy always reflects the most recent revision. We encourage you to review this page periodically, especially if you haven’t visited in a while, to stay informed about how we protect your information. Continued use of the site after changes take effect constitutes your acceptance of the updated policy. If you disagree with changes, you can stop using the site and request deletion of your information under the rights described above.

Contact Us About Privacy

If you have questions, concerns, or requests related to this privacy policy or how Bushwacker Fender Flares handles your information, we’re here to help. Whether you’re exercising a privacy right, reporting a data security issue, or simply want clarification on our practices, reach out using the contact information below. We’ll respond promptly and work to resolve any concerns in a transparent, user-friendly manner.

For privacy-specific inquiries, including rights requests under GDPR, CCPA, or other state privacy laws, please clearly mark your message “PRIVACY REQUEST” in the subject line or opening sentence so we can route it to the appropriate team and respond within the legally required timeframe.

Last Updated: 2026-08